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"Thrilled with the shots received for our Foreword Festival. Ross has an eye for an angle and captured perfect character moments. Very impressed by his focus dedication and the speed with which the images came back to us. To top it all off, he's a lovely chap to have in the room."
Adam Hemming

Artistic Director of The Space Theatre
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"Seriously, I hate having my photo taken, yet looking through the shots, I found so many that I actually liked, a couple that made me go wow, and a good few which made me smile. And I enjoyed our day. Thank you! 

This was much more fun, with more options than my first professional experience. You will do well sir."

Juliet Garricks
Actor (The Doctor, Almeida Theatre) 

"Ross Kernahan was official photographer for London Pub Theatre Awards 2021.


He responded to all my emails promptly, and knew exactly what needed doing on the night, he delivered absolutely every as asked.  He was also quite unobtrusive, just that lovely classy click of the camera (very red carpet).  The images are superb and we are extremely happy."

Heather Jeffery 

Editor, London Pub Theatres Magazine
"I would highly recommend Ross as photographer for your event.

He came to shoot our performance night Runt of the Litter and managed to capture not only all the artists' performances beautifully but also the feel of the night! He offered a great range of photos from intimate close-ups to busy crowd shows and the edits were exquisite. He is professional and prompt - we had the edits returned in no time at all.

Book him!"

Lydia Wilcock
Runt of the Litter, Performance Art Events

  • How do I choose the right photographer?
    A photographer's portfolio is a great way to assess their skills and see their work. Ask to see their portfolio and look for consistency in their style and quality of work. You should also look for variety to ensure that they can handle different types of photography. Every photographer has a unique style and approach to their work. Look for a photographer whose style resonate with you and your vision. Before you hire a photographer, it is crucial to discuss your expectations. Make sure that they understand what you are looking for and can deliver the results you want. It is also essential to discuss your preferences for locations, poses, and other details to ensure that you are on the same page.
  • Why is having quality images important for my business?
    Images are an essential aspect of modern business due to their ability to capture people's attention, convey information quickly and effectively, and create an emotional connection with the audience. In fact, a study by the Content Marketing Institute found that content with relevant images receives 94% more views than content without images. Moreover, visuals are processed by the brain 60,000 times faster than text, and 90% of the information transmitted to the brain is visual. This is why businesses that use images in their marketing campaigns tend to see higher engagement rates, increased brand awareness, and improved customer retention rates. Images are also an integral part of social media marketing, which has become a crucial component of modern business strategy. According to Hootsuite, social media posts with images generate an average of 150% more retweets, 89% more likes, and 18% more clicks than text-only posts. In e-commerce, high-quality images can make a significant difference in sales. A survey by Shopify found that 67% of consumers consider high-quality images to be more important than product descriptions and customer reviews when making purchasing decisions. In conclusion, the use of images in modern business is essential, and their impact is backed by data and research. By incorporating images into their marketing strategies, businesses can improve engagement rates, increase brand awareness, and ultimately drive more sales.
  • Is there any proof that quality images help boost awareness and sales for my creative project or performance?
    Images play a crucial role in the theatre industry, not only in promoting shows but also in capturing the essence of performances and conveying the emotions and messages behind them. Here are some facts, figures, and cited articles to support this claim: Promoting shows: Images are used extensively in promoting theatre shows. According to a survey by Ticketmaster, 65% of respondents said that seeing an image of a show was an important factor in deciding whether to buy a ticket. This highlights the importance of high-quality images in marketing theatre productions. Conveying emotions and messages: Images can be powerful tools for conveying the emotions and messages behind a theatre production. According to a study by the University of California, San Diego, images can evoke emotional responses and create a connection with the viewer. This is especially important for theatre productions, where emotions and messages are often the central focus. Attracting audiences: Images can be used to attract new audiences to the theatre. According to a report by the Society of London Theatre, 54% of theatre-goers are under the age of 44, and this demographic is more likely to engage with visual content than text-based content. This highlights the importance of using high-quality images to attract younger audiences. Showcasing talent: Images are often used to showcase the talent of actors and creatives in the theatre industry. This is especially important for promoting shows and building a personal brand. A study by the Pew Research Center found that 26% of adults in the US use Instagram, a platform that is widely used by actors and creatives to showcase their work. In conclusion, images are critical in the theatre industry, not only for promoting shows but also for capturing the essence of performances and conveying the emotions and messages behind them. By using high-quality images, theatres, actors, and creatives can attract new audiences, showcase their talent, and ultimately drive more ticket sales.
  • How long after the shoot until I receive my photos?
    It depends! Usually for theatrical, performance or event photos processing can take a couple of days depending on the amount of photos you require. However if you need your images by the next day (ie for press releases/reviews etc) I can process up to 20 photos by the next morning for a small overnight fee. Portrait, editorial and other creative work usually takes a bit longer allowing time for creativity in editing your photos - but we will be in contact throughout the process to make sure you are happy with the end result.
  • Who owns the photos?
    I hold all the exclusive rights to those images, but I'm giving you a license to use them under fair use. Keep in mind though, that license doesn't allow you to sell, distribute, or use the pictures for commercial purposes like advertising or publishing without my approval first. I do have the right to use my work for my own advertising, marketing, competitions, or exhibits, so just a heads up. But if you want to buy the sole rights to your pics, so you can use them however you want, just let me know and we can work out a fair price.
  • Can I get the RAW files?
    Usually no. Editing is a crucial aspect of image creation and so I would never release a photo to the public without first editing it - my reputation is at stake. The only situation where I would provide RAW files is if the client and I have agreed upon it in advance. This might happen, for example, if the client has their own editing team or a specific in-house style they prefer.
  • Can I re-edit your photos?
    Again, sorry but no. My reputation as a photographer is intrinsically linked to my editing style, and I do not allow any filters to be added to my photos on Instagram or any other social media platform. However, if you require a specific mood or color scheme that aligns with your brand, we can discuss this before the shoot, and I will edit the photos accordingly. Please note that any editing done after I deliver the final product should be limited to adding text or other non-visual elements to the image, such as review quotes on a production photo. Any other edits may compromise the quality and integrity of my work, which could ultimately affect my reputation as a photographer.
  • What is the difference between a 'headshot' and a 'portrait'
    This is quite subjective but to me a headshot is a much more standardised and simpler version of a portrait focusing on the face and shoulders. These are often used to market people professionally whether it is an actors headshot or a business website. I believe they should still be creative and express the subject's personality but with more limitations than a portrait. Portraits on the other hand have no rules. Portraits can be taken in various settings, such as a studio or a natural environment, and can include full-body or close-up shots. They can be posed or candid, and can be taken for personal, artistic, or commercial purposes. We are much more free to experiment, edit the images in anyway we want, use as many props as needed (and generally have a bit more fun) the sky's the limit!
  • I need a professional portrait/headshot but I hate having my photo taken
    Photography sessions can be intimidating, especially if you suffer from jitters or loathe being in front of the camera. Rest assured, such feelings are perfectly normal and quite prevalent. My photo sessions are designed to be relaxed, enjoyable, and collaborative. We'll work together to capture the images you desire, always with an eye toward achieving something truly special.
  • I've woken up on the day of my shoot and don't feel great - should I just cancel?
    To capture images that resonate with you, it is essential that you feel comfortable and confident. Don't fret too much about blemishes, as they can always be retouched. Instead, focus on preparing yourself beforehand so that you feel your best. Whether that means getting some exercise, getting enough sleep, or listening to your favorite tunes, it's important to do what makes you feel good. However, if you do happen to wake up feeling under the weather or having had a rough day, please let me know as soon as possible. It's important to feel your best during the shoot, as this will reflect in your eyes and overall energy, giving us the spark we need to capture great shots. If you do want to cancel please let me know with as much notice as possible (a minimum of three hours) and we will try to re-arrange your shoot with no added fees.
  • What clothes shall I bring?
    When it comes to wardrobe choices, bring a range of options. I'll help you select the ones that work best with the backdrop, creating a variety of looks and moods. I love working with colors, so don't be afraid to bring outfits that complement or contrast with the scenery. There are no hard and fast rules here; we'll keep experimenting until we find the perfect combination.


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